23Branches Brand Guidelines

We’ve developed a guide including the Do’s and Don’ts of using 23Branches brand elements – including word and design marks, creative tools, and design elements associated with 23Branches. If you’d like to use our brand elements in a way not covered by these guidelines, please email 23branches@gmail.com with your inquiries.

  1. General Rules

Please don’t use the brand elements found in these guidelines. Do not use any 23Branches brand elements taken from third party sources. Please don’t:

  • Use the brand elements in a way that suggests or implies a partnership, sponsorship, or endorsement by 23Branches LLC.
  • Incorporate 23Branches’ brand elements, or anything confusingly similar, into your own trademark, logo, product or service name, domain name, or username
  • Alter any part of 23Branches brand elements.
  • Modify the word “23Branches” in any way.
  • Monetize 23Branches’ or Barhop Social’s brand elements, such as selling Barhop Social or 23Branches’ themed merchandise.
  • Copy the Barhop Social look and feel, including imitation of the Barhop Social user interface or app store profile.
  • Feature Barhop Social’s brand elements in connection with pornography, illegal activity, or other material that violates our Terms of Service or Community Guidelines.
  1. Tree Logo

If you’d like to use the Tree Logo, please follow these guidelines.


  • Only show the logo in black and white.
  • Follow the clear space guidance in the following section.


  • Alter, rotate, or modify the Logo.
  • Obstruct the Logo.
  • Surround the Logo with other characters or creatures.
  • Use the Tree Logo to refer to any product or service other than Barhop Social.
  1. Clear Space

When you’re using the Tree Logo with other graphical elements, make sure you give the logo some room to breathe. The empty space on each side of the Tree Logo should be at least 100% of the height/width of the Tree Logo.


  • Display the Tree Logo side-by-side with other logos.
  • If you include the Tree Logo next to other logos, please display it in the same size as other logos.


  • Display the Tree Logo larger than your own marks or branding.
  1. App Icon

Unless you’re showing the Barhop Social app icon on the mobile  phone or in the context of mobile apps, please use the 23Branches Logo (unless you have our prior permission).

  1. Barhop Social QR Code

Barhop Social QR Code emblems make it easy for the Barhoppers to add you as a friend, follow your outings, and share links. Feel free to publicize your code on the web, social media, product packaging, and print, but make sure to test the Barhop Social QR Code before doing so. Please review the HopCode Usage Guidelines for more information about the Do’s and Don’ts of using your Barhop Social QR code.

  1. Color

Our color is one of our most important brand elements. If you choose to use Barhop Socials iconic blue use:

hex code: #0CBCC5

rgb value: (12, 188, 197)

  1. Typography

We use the Icelandic and Iceland font family.

  1. Branding Related Products & Services

If you offer an app, website, service, or product that is compatible with or related to Barhop Social, please follow these guidelines:


  • Name your app, website, service, or product something that is unique and original to you.
  • Design your own original logo or app icon to represent your brand.


  • Use any of the Barhop Social elements as part of your brand identity, such as in your app, product, business, or domain name, or in your app icon, logo, or product design.
  • Describe your app or product as “for Barhop Social” when it is not integrated with the Barhop Social platform or specifically designed to compliment just the Barhop Social app.
  • Use a name or other branding that is confusingly similar to, or unnecessarily references, any Barhop Social brand element.